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  Introduction

Thank you for visiting Baron & Company. Here you will find information about our comprehensive crisis communications and public relations services. Founded in 1982, we have provided our services to hundreds of companies, large and small, all over the United States and Canada. Through our expertise and the use of industry standard technology, we have a strong track record of working with some of the largest and most well-respected brands in the world. However, many mid-sized, regional companies and a variety of small, local non-profits have benefited from Baron & Company’s services as well.
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Our Crisis Experts

Gerald Baron

Gerald Baron is president of Baron & Company, the premier marketing and public relations firm in Northwest Washington. He is also the founder and president of AudienceCentral, the leading provider of crisis communication information technology. Previously, he was a regional magazine publisher, co-founder of a successful vertical market software company and a university professor. He holds an MA in Communications from Wheaton College and the Doctor of Humanities (Honoris Causa) from Trinity Western University.

Mr. Baron is the creator of PIER and the concept of virtual communication centers. PIER (Public Information and Emergency Response) has been adopted for use within the US Coast Guard and by many of the leading oil companies, as well as industry leaders such as Boeing, Allstate and WestFarm Foods. The system has been used effectively in many major events including Hurricane Katrina, the Selandang Ayu sinking in Alaska, the BP Texas City refinery accident and the G8 Summit in Georgia. As a communication responder to the Olympic Pipeline accident, and several other events of significant public interest, Mr. Baron recognized the need for an improved technological solution if companies and organizations are going to meet the challenges of the instant news and Internet-dominated world.

Mr. Baron has written three books, including Now is Too Late2: Corporate Survival in an Era of Instant News, published in 2006. He is a frequent speaker at national public relations and industry conferences.

Brian Sibley

Building on nearly a decade of public relations experience, Brian Sibley joined Baron & Company in April of 2006. Brian currently assists Shell Puget Sound Refinery with a variety of external affairs functions, including crisis preparedness, mandatory drills and community relations; in addition to handling marketing programs for a number of other companies.

Brian spent nearly half of his career at Text 100 International, where he managed public relations programs for numerous privately held and publicly traded high-technology companies. Among his professional accomplishments is a 2003 nomination for Crisis/Issues Management Campaign of the Year from PRWeek Magazine, for his team’s work with file-sharing software company Morpheus (during its legal and public relations battles with the Recording Industry Association of America). In addition to his work with Morpheus, he handled a number of other corporate crisis communications situations. Examples include: a venture-funded Internet company employing more than 200, which abruptly ceased its operations; a publicly-traded telecommunications company mired in financial difficulties, which perpetuated reduction of a large share of its workforce; counseling a large energy technology systems supplier on internal communications issues concerning low employee morale subsequent to an acquisition by a larger global conglomerate.

Prior to Text 100, Sibley worked in the New York office of Edelman Public Relations Worldwide, where his clients included telecommunications giant AT&T, semiconductor manufacturer Analog Devices, Swedish phone maker Ericsson and European aerospace subsidiary SkyBridge Satellite.