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| Introduction |
Thank you for visiting Baron & Company. Here you will find information about our comprehensive crisis communications and public relations services. Founded in 1982, we have provided our services to hundreds of companies, large and small, all over the United States and Canada. Through our expertise and the use of industry standard technology, we have a strong track record of working with some of the largest and most well-respected brands in the world. However, many mid-sized, regional companies and a variety of small, local non-profits have benefited from Baron & Company’s services as well.
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Publications
Books (author unless otherwise noted)
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Now Is Too Late: Corporate Survival in an Era of Instant News, Second Edition, 2006, Edensveil Now Is Too Late: Corporate Survival in an Era of Instant News
2003, Financial Times/Prentice Hall
Friendship Marketing
1997, PSI Research/Oasis Press
SALT Principles: Seasoning the Business of Life
1997, Quest Enterprise Institute
Technical Editor: Fame and Fortune, by Fombrun and van der Riel
2004, Financial Times/Prentice Hall |
Recent Articles and Other Publications
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Columnist: Regular monthly columnist on political topics for Northwest Business MonthlyPodcast: For Immediate Release
www.forimmediaterelease.biz
January, 2006
Strategic Communication Management
The Crisis Manager
Saints, Sinners and Saveables (April 2006)
Michael Jackson vs. Sheriff Anderson (2004)
WestFarm Foods Case Study (2003)
PR Tactics’ Publication of the Public Relations Society of America
Sago Mine Tragedy: Making a Bad Story That Much Worse (February, 2006)
The Pros and Cons of Michael Jackson’s Web site (January, 2004)
The Blame Game: Lessons Learned from NASA (May, 2003) |
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